It was exciting to read Joe Barks article in the Club & Resort Business site on New York-area clubs report uptick in corporate-outing bookings. Since 2008, when the door slammed shut on large businesses and corporations golf outings, there has been little improvement in the number of golf outings being booked at golf clubs. Since […]
Community Manager: Effective Social Media for the Golf Industry
Social technology has developed a new type of marketing professional who is tasked with reaching a more sophisticated audience of customers and prospects. This professional is called a online social Community Manager. As social media continually changes more credence is given for businesses to bring on board someone dedicated to managing the changes in a […]
Golfers Need Purpose to Play: Golf’s Growing Challenge
During my travels around the internet and the golf clubs, I make an extra effort to talk with golfers to find out what is on their minds. With the ever-changing environment of the golf world getting comments about golf is easy. However, some of the comments, statements, and reactions to my inquiries indicate there are […]
Acushnet For Sale: Easy Way to Own a Set of Titleist
In the February Issue of GolfWorld Magazine the article, Acushnet sale a slow, step-by-step process, E. Michael Johnson reported on the process Acushnet Company is taking on finding a buyer. The Fortune Brands have had a long and profitable run with the Acushnet Company with their line of Titleist balls and clubs; FootJoy shoes and […]
Cart Path Only = Slow Play (Part Four): Overbooking
(Back in 2008 I posting a version of this five part series on Slow Play…Interesting how nothing much has changed to improve it. I have updated it and hope you find it as informational now as it was three years ago.) PART FOUR Yes, golf course mismanagement is one of the biggest problems the golfing […]
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