The questions every experienced business golfer has today is…
- Do Millennials know how to play business golf?
- Do they know how effective golf is as a business tool?
- ..and more importantly…Do they Care?
As I reported in my previous post…
Millennial’s Version of Business Golf: Part One
…Millennials have a totally different view of golf and the golf culture.
Here is my report on “what else” Millennials think about Golf and the Golf Culture.
Here are all the things millennials have been accused of killing- MarketWatch.com
KARI PAUL-REPORTER for MarketWatch.com took a light-hearted, but factual, view of all the things Millennials are being blamed for “Killing”. Golf is one of them.
“Millennials can’t get a break.’
‘When they aren’t spending all of their retirement funds on avocado toast (or eating out in restaurants, to be more exact), they’re getting rid of beloved American staples like movies by binge-watching shows online, putting the death knell in sitcoms, and even single-handedly bringing about the end of churchgoing.”
“…it is estimated that if such apathy (from Millennials) continues, golf as we know it could disappear in 52 years.”
Having dealt with the Millennial entrepreneurs in the business world and concur to their lack of understanding of how the real business world works. It is this lack of understanding that turns into apathy
Millennials are killing list – Business Insider
Business Insider reporter Kate Taylor also chimed in on how Millennials’ lack of interest or apathy towards a produce/service has literally killed off industries.
“While millennials have created new fitness crazes, like SoulCycle and barre classes, golf has failed to capture their interest in the same manner,” said Matt Powell of the industry-research firm NPD
Sneakernomics: How Golf Lost The Millennials – Forbes
Matt Powell, Contributor for Forbes.com expanding on the history of golf that leads up to Millennials losing interest in playing golf.
“So, why don’t millennials play golf?”
“Golf is too time-consuming”
“Millennials value ease, speed, and efficiency in their endeavors. Raised on the internet, “instant gratification” is the expectation. 4+ hours essentially doing the same thing over and over is against the idea of Speed and efficiency.”
“Golf is exclusive”
“Millennials are the most inclusive generation. They want to share their experiences with as many friends as possible. Golf says, “All of you can play, as long as it no more than four.” Boomers value exclusiveness. The idea of paying to have the privilege of exclusive membership to play golf is counter to millennial values.”
“Conclusion”
“The values of golf do not match up with the values of millennials. The proposed “Happy Gilmore” rule changes will not bring young people to the game. Golf has lost the millennials.”
Golf Industry Struggles as Millennials Ditch the Links | Big Think
Then Robert Montenegro over at BigThink.com feels Matt Powell only touched on a few points on why Millennials shun Golf.
“Golf is prohibitively expensive to a generation crippled by unemployment and debt.”
BOTTOMLINE:
The fact is, Millennials will eventually have to make a living. That means they have to either work for someone who will give them a paycheck or build a business that makes money. Either way, learning how to use golf as a business tool should be a goal of every Millennial because they are ONLY a Millennial until the next generation comes along. Business will continue and so will Golf. Knowing how to play business golf will lead to a lifetime worth of fun, healthy and productive way to develop business.
Let me know how I can help.
