How would someone use a professional golf event to do business?…or are they a waste of time and money? The answer to questions about business golf will depend on the person playing business golf and if they understand how to play business golf.
So, let’s take a look at some of the mistakes I have found business people here at the North Texas LPGA Shootout are making that results in negative results from their business golf.
Too High Expectations
Nearly everywhere I went at the Las Colinas Country Club I overheard people talking business. Some of it was just a report on what someone does for a company, others were deep conversations on the processes involved with what someone does. One of the mistakes business golfers here are making at golf events is feeling they need to close the deal.
Too many times business people get hung up with the price it cost to enter the event, the time it takes to play in a Pro-Am and the overall value of their efforts. This results in the business person feeling they need to close a deal instead of building the business relationships needed to push their effort way beyond the first sale.
The big mistake is setting their expectation far too high and to work for the moment and not for the opportunity to stop by after the event to talk business in a business environment.
I’ll be back with more observations of how golfers here at the North Texas LPGA Shootout are using golf as a business tool..or not.
