In today’s recession it is not often you hear about a golf club standing tough after enduring massive financial losses over the past three years, but Three Crown Golf Club in Casper, WY is one whiling to go for a turnaround.
In a recent article published in The Billings Gazette the the chairman of the Three Crowns management committee, Bob King, was quoted to say..
“The goal was that we would be a destination golf course. That hasn’t materialized.”
The economy has not been friendly to golf courses located outside the major golf Mecca’s like Arizona or Florida. Many of the courses who do not get golfers all year round scramble to survive which many will not with the down turn in leisure spending. The golf clubs in these remote areas of the country will need to search for new ways to operate and look within for answers to their economic issues.
It is encourage Mr King and his committee is looking to their restaurant as a viable revenue generator.
The Billings Gazette reporter Tom Morton, reported the Joint powers board Chairman Scott Sissman agreed with the restaurant’s potential profits. “That should be a real cash generator,” he said.
Many golf clubs discount their Food and Beverage operations as something dragging their overall operations down. Usual the reason for feeling the F&B department is not a revenue maker is due to the management feeling the F&B is a service offered only to those who play a round of golf at their facility. Many times the grills of golf clubs work to be an excellent restaurant or cafe for the surrounding committee.
The phrase “Thinking Outside the Box” is getting worn out and has become a cliché for how business needs to operate in today’s business climate. However, in this case, thinking outside the golf club really fits for Three Crown’s efforts to turn their business around. Hopefully more golf clubs will look inside to finding solutions to their revenue woes.
Who knows, I may have to wonder up to the high country and check Three Crowns out. If you have been there, let me know what you think. Let me know how I can help.
