It was encouraging to read Pellucid President Jim Koppenhaver’s remarks from his State of Golf report at the 2011 PGA Merchandise Show in Orlando, Fl., last week.
This year’s Pellucid report consisted of..
… five key questions:
• What were the key takeaways of the industry’s 2010 performance?
• What did the industry barometer (revenue, rounds, rate, supply, consumer base and equipment sales) register in 2010, are we heading up or down?
• Facilities under financial stress, how are revenue and expense colliding at the profit line?
• The re-emergence of discounting and how the digital world is enabling it
• Is institutional mediocrity at the golf shop counter more costly than anyone knows?
I wish there was more to report on the answers to these five questions Pellucid is offering.
Koppenhaver continues, “… Our State of the Industry is not a labor of love, but rather a cold-eyed gathering of facts along with critical analysis that should be the basis of your business decisions for the upcoming year. We can say with some certainty that a number of industry stakeholders will not survive in 2011… .”
I have been saying for sometime now adjustments in how the golf industry does business will need to be made which will result in a significant number of business in the golf vertical not surviving the adjustment that will be made in 2011. I am excited Pellucid’s studies are starting to confirm the new direction Golf will need to take to make it through one of the toughest economies Golf has ever seen.